The James Hardie Siding Company Sells Concrete Siding

question 134

Multiple Choice

The James Hardie Siding Company sells concrete siding.It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed.So Hardie decided to target homeowners who wanted the security of knowing their siding that was guaranteed not to rot or crack for fifty years.In terms of psychographic segmentation,the siding company used the _____ variable.

• A) lifestyle
• B) motive
• C) benefit
• D) demographic
• E) personality

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Definitions:

Fibrous

Consisting of or characterized by fibers, often referring to a type of tissue in plants or the structure of certain muscle tissues in animals.

Haustoria

Specialized structures of parasitic plants or fungi that penetrate host tissues to extract water and nutrients.

Root Nodules

Structures formed on the roots of certain plants, such as legumes, that house nitrogen-fixing bacteria, aiding in the conversion of atmospheric nitrogen into a form the plant can use.

Bacteria

Single-celled microorganisms that can exist either as independent (free-living) entities or as parasites, and may cause disease or be beneficial, playing key roles in processes like fermentation and decomposition.