Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods

question 179

Multiple Choice

Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as whites living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.

• A) sociocultural
• B) lifestyle
• C) cluster benefit
• D) geodemographics
• E) systematic geographic

---

Definitions:

Heartfelt Communication

A form of communication that is authentic, honest, and empathetic, aiming to build genuine connections and mutual understanding between individuals.

Gender Barrier

Obstacles that hinder individuals based on their gender from advancing in their career or personal development within professional and social contexts.

Gateways

Entry or access points that enable transition or progress from one state or condition to another.

Functional Specialization

The practice of organizing a workforce where each member or department focuses on a specific set of tasks or expertise, promoting efficiency.