If You Wanted to Introduce a Magazine Devoted to Providing

question 123

Multiple Choice

If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada,you would be likely to target Western Canadian men who have a strong need for individualism and limited government regulations.In other words,you would probably use _____ segmentation.

• A) sociocultural
• B) geodemographic
• C) attitudinal
• D) usage rate
• E) situational

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Definitions:

Daydreaming

A short-term detachment from one’s immediate surroundings, during which a person's contact with reality is blurred and partially substituted by a visionary fantasy.

Stream of Consciousness

A literary technique that attempts to capture the flow of thoughts and feelings running through the mind.

Logical Information-Processing

A cognitive approach that describes how humans think, reason, and make decisions based on logical operations and rules.

Unconscious Drive

Deep-seated desires and motivations that influence human behavior and thought processes, often without the individual's conscious awareness.