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What Is a Market Segment? Why Do Companies Engage in Market

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Essay

What is a market segment? Why do companies engage in market segmentation?


Definitions:

Lectern

A reading desk, often found in public speaking venues, from which speeches or lectures are given.

Vocabulary

Refers to the set of words known and used by a person in speech and writing.

PowerPoint

A software program designed for creating and delivering presentations with slides that can include text, images, and multimedia.

Laser Pointer

A small handheld device that emits a focused beam of light to highlight points of interest during presentations.

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