To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

question 130

Multiple Choice

To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:

• A) segmentable,targetable,reliability,and homogeneity
• B) tangibility,flexibility,causality,and accessibility
• C) substantiality,identifiability and measurability,accessibility,and responsiveness
• D) reliability,flexibility,tangibility,and accessibility
• E) responsiveness,reliability,homogeneity,and causality

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Definitions:

Fraudulent Inducement

A legal claim based on a misrepresentation of fact that leads another to enter into a contract or transaction with detrimental reliance on that misrepresentation.

Infancy

A stage in human development from birth up to, but not including, puberty; in legal terms, refers to a period during which a person is considered a minor and under the protection of guardians or parents.

Negotiability

Negotiability refers to the quality of a financial instrument that enables it to be transferred from one party to another in exchange for money or as payment.

Conditional Payment

A payment that is due only upon the occurrence of a specific event or satisfaction of a particular condition.