Which of the Following Businesses Would Be Most Likely to Use

question 76

Multiple Choice

Which of the following businesses would be most likely to use family life-cycle segmentation?

• A) businesses that produce and market computer software and hardware
• B) the snack industry
• C) fast-food restaurants
• D) business-to-business marketers
• E) wedding planners, couples-only resorts, and day-care centers

---

Definitions:

Externalities

Side effects or consequences of an industrial or commercial activity that affect other parties without this being reflected in market prices.

Consumers

Individuals or groups that purchase goods or services for personal use and are the end-users in the supply chain.

Charitable Goods

Items donated to or produced by charitable organizations for the purpose of supporting their missions, often distributed to those in need or sold to raise funds.

Tax-exempt

Not subject to tax by federal or local authorities, often applicable to certain organizations, incomes, or properties.