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Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods

question 179

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Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as whites living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.


Definitions:

Related Records

Records in a database that are connected or associated with one another through a common field or relation.

Output

The data sent out by a computer or software to an external device or to a user, such as display screens, printers, or files.

Int[]

In many programming languages, denotes an array of integers, which is a collection of integer values stored in contiguous memory locations.

Forint

The currency used in Hungary.

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