After Dividing His Catering Customers into Three Segments Based on Income

question 27

Multiple Choice

After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kathy Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.Stein engaged in:

• A) profiling and analyzing his segments
• B) positioning his products to his market segments
• C) targeting promotions to his market segments
• D) differentiating his market segments
• E) concentrating his marketing mix on the most profitable marketing segments

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Definitions:

Toxic Chemical

A substance that can cause harm to organisms through chemical reactions or other actions on the molecular scale, often dangerous to human health and the environment.

Exposure Levels

The degrees or amount of exposure to a particular substance, condition, or agent that an organism or ecological system experiences.

Toxins

Harmful substances produced by living organisms, including plants, animals, fungi, and bacteria, that can cause disease or damage when absorbed or ingested by others.

Uncertainty

The state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.