After Selecting a Market for Study,and Choosing a Basis for Segmenting

question 181

Multiple Choice

After selecting a market for study,and choosing a basis for segmenting that market,the next step is to:

• A) select segmentation descriptors
• B) implement and maintain a marketing mix
• C) design a marketing mix
• D) profile and analyze segments
• E) select target markets

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Definitions:

Foreign Licensing

Involves a company granting a foreign entity the rights to produce and market its product or use its technology in a foreign country.

U.S. Clothing Manufacturer

A company based in the United States that produces clothing and apparel items for distribution and sale.

Specifications

Specifications are detailed requirements for the design, materials, and performance standards of a project or product.

Protective Tariff

A levy placed on foreign goods to safeguard local industries by increasing the cost of imports, hence reducing their attractiveness compared to domestic products.