Product Positioning Is the Process Of

question 18

Multiple Choice

Product positioning is the process of:

• A) finding the correct location for retail outlets to sell a product category
• B) finding the right channel of distribution for a product
• C) creating the desired image of the firm's product with respect to its competition
• D) competing with competitors' products in the retailers' stores for the best position on the shelf
• E) pricing the product to be at a competitive level with other brands on the market

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Definitions:

Foster Home

An out-of-home placement in which adults raise children who aren’t their own.

Group Home

A residential facility where unrelated individuals live together in a supervised setting, often those requiring particular care or assistance.

Orphanage

An institution dedicated to the care and education of orphans and abandoned children.

Married Parents

A parental unit consisting of two individuals who are legally married to each other and have one or more children together.