What Is Psychographic Segmentation? Why Do Marketers Use Psychographic Segmentation

question 201

Essay

What is psychographic segmentation? Why do marketers use psychographic segmentation? List four psychographic variables that are commonly used as segmentation bases.

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Definitions:

Express Warranty

An explicit promise or guarantee about the quality or nature of a product, made by a seller to induce the buyer to purchase.

Section 402A

A section of the Restatement (Second) of Torts that made manufacturers and suppliers liable for harm caused by defective products provided to consumers without the need for proving negligence.

Punitive Damages

Compensation awarded in a lawsuit as a punishment to the defendant and to deter future similar conduct, above and beyond mere compensation for losses.

Defendant

Someone or an organization that stands accused or is being sued within a legal court system.