After the Market Segmentation Process,the Marketing Manager's Next Task Is

question 147

Essay

After the market segmentation process,the marketing manager's next task is to select one or more target markets.There are three general strategies for selecting target markets.Name and briefly define each of the three strategies.For each strategy,name one advantage and one disadvantage of using the strategy.

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Definitions:

Second-Order

Pertaining to changes or effects that are one step removed from the initial cause, often involving more complex or indirect relationships.

Structural Analysis

A method in engineering and architecture for determining the effects of loads on physical structures and their components.

Structural Analysis

A method used to analyze the structure of societies, organizations, or systems to understand the relationships and functions within them.

Child Ego State

Part of transactional analysis theory, referring to a set of behaviors, thoughts, and feelings replayed from one's own childhood.