One of the Causes of the Growth of One-To-One Marketing

question 113

Essay

One of the causes of the growth of one-to-one marketing is decreasing brand loyalty.Discuss the reasons why consumers are more willing than ever to switch back and forth between major brands in a product category and even sometimes buy generic brands.

---

Definitions:

Constructive Dilemma (CD)

A logical argument asserting that if P implies Q and R implies S, and either P or R is true, then either Q or S must be true.

Atomic Sentences

The simplest type of sentence that cannot be broken down into smaller components while still expressing a complete proposition.

Truth Table

A mathematical table used in logic to determine whether a compound statement is true or false, depending on the truth values of its components.

Modus Tollens (MT)

A form of logical argument that concludes the inverse of an antecedent from the negation of its consequent in a conditional statement.