When Tim Was Calling on a Potential Customer,he Found That

question 93

Multiple Choice

When Tim was calling on a potential customer,he found that the school principal he wanted to see was too busy to meet with him.The principal's secretary offered to look through Tim's product brochures and pass them on to the principal if Tim's product was potentially useful.Which role in the buying center does the secretary have?

• A) purchaser
• B) buyer
• C) gatekeeper
• D) decider
• E) user

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Definitions:

Communication Issues

Refers to obstacles or barriers during the exchange of information between individuals, leading to misunderstandings or misinterpretations.

Control Issues

Problems that arise from an individual's perceived lack of control over a situation, often leading to stress or conflict.

Decentralized

A system of management or governance that distributes power away from a central authority and more towards individual units or locations.

Downsizing

The planned reduction of a company's workforce to improve efficiency, reduce costs, or become more competitive.