Oscar O'hara Sells Printing Presses Ranging in Price from $29,000

question 166

Multiple Choice

Oscar O'hara sells printing presses ranging in price from $29,000 to $500,000 to sign manufacturers.He wants to stimulate business among some of his customers who cannot afford to buy his printing presses,but who would like to be able to use one of these printing presses in their sign businesses.Which of the following actions is most appropriate in this example?

• A) Develop leasing options for business customers.
• B) Create full and complete reciprocity to ensure customer cash flow.
• C) Manage derived demand to keep the customers' demand at the highest possible levels.
• D) Create an environment with numerous joint demand opportunities for his customers.
• E) Set up a straight-rebuy ordering system.

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Definitions:

Domestic Advantage

The competitive edge a company gains by operating within its home country, benefiting from familiar market conditions and regulations.

Comparative Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower opportunity cost than its competitors.

Absolute

A term indicating complete or total, often used to signify purity, unconditioned reality, or an unchangeable fact.