Which of the Following Statements About Reference Groups Is True

question 159

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate,but do not constrain,consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) All of the statements about reference groups are true.

---

Definitions:

The Looking Glass Self

A social psychological concept that suggests an individual's self-concept is shaped by how they believe others perceive them.

Self-Discrepancy

The difference between an individual’s ideal self (how they would like to be) and their actual self (how they actually are or perceive themselves to be).

Actual Self

An individual's perception of the self, including abilities and characteristics, as they exist in reality.

Ideal Self

An individual's conception of how they would like to be, encompassing aspirations, values, and traits they strive to embody.