You Are the Brand Manager for a New Line of Allergy

question 110

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to influence opinion leadership/reference groups to help stimulate demand for your products?

• A) Create ads that show the typical consumer performing a healthy lifestyle activity.
• B) Develop a promotional campaign that tells customers they "deserve to use" these products.
• C) Drop the price of your new products to the point where customers will note they are getting a bargain.
• D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
• E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.

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Definitions:

Psychologically Weak

A condition or state of lacking mental strength or resilience, which can affect an individual's ability to cope with stress or adversity.

Violent

Characterized by the use of physical force to injure, damage, or destroy.

External Restraint Theory

The theory that external factors such as laws, social controls, and cultural norms act to prevent individuals from engaging in deviant or antisocial behavior.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.