Many Consumers Consider Post Grape-Nuts Cereal as a Product Their

question 183

Multiple Choice

Many consumers consider Post Grape-Nuts cereal as a product their grandfathers ate.This makes it unacceptable to a large part of the consumer market.Without changing the product,Post ran a series of Grape-Nuts ads that described the sweet,nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat.Post is trying to:

• A) add new beliefs about product attributes
• B) discover attitudes toward the product attributes
• C) strengthen existing positive beliefs about product attributes
• D) appeal to existing beliefs about product attributes
• E) create new beliefs toward changed product attributes

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Definitions:

Anger

An emotional state ranging from mild irritation to intense fury and rage, often provoked by perceived wrongs.

Individualistic Country

A nation characterized by a cultural orientation that emphasizes personal goals, autonomy, and self-reliance over collective ones.

Collectivistic Country

Describes a nation or society that prioritizes communal goals and values interdependence among its members over individual achievements.

Terror Management Theory

A social psychology concept suggesting humans have anxiety about death, leading us to seek symbolic or actual immortality through our cultures and self-esteem.