How Do Marketers Distinguish Between a Need and a Want

question 132

Essay

How do marketers distinguish between a need and a want?

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Definitions:

Counsellor

A professional who provides guidance on personal, social, or psychological issues, often offering therapeutic support.

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency, predictability, and control, dominate other sectors of society.

Performance Indicators

Quantitative or qualitative factors used to objectively measure the effectiveness, quality, or impact of an activity, organization, or system.

Government Funding

Financial assistance provided by the government to support a variety of activities, including public services, research, education, and projects benefiting the community.