Which of the Following Is NOT an Example of a Marketing-Controlled

question 82

Multiple Choice

Which of the following is NOT an example of a marketing-controlled information system?

• A) a television ad for Mayfield ice cream
• B) a NASCAR automobile sponsored by Viagra
• C) a $1-off coupon for Hot Pockets brand mini pizzas
• D) an article in Bicycling magazine about the newest Shimano brand shoes
• E) a real estate agent

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Definitions:

Market Share Percentages

The proportion of sales in the total market sold by one company, expressed as a percentage.

Celler-Kefauver Act

A United States antitrust law passed in 1950, designed to prevent anti-competitive mergers and acquisitions that could create monopolies or reduce competition.

Clayton Act

Passed by Congress in 1914 to strengthen the Sherman Act and clarify the rule of reason, the act outlawed specific monopolistic behaviors such as tying contracts, price discrimination, and unlimited mergers.

HHI

Herfindahl-Hirschman Index (HHI) is a measure of market concentration, calculated by squaring the market share of each firm competing in the market and then summing the resulting numbers.