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A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called

question 153

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A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is an example of how marketers must be attuned to consumer's:

Acknowledge the potential pitfalls in group decision-making, such as the planning fallacy and confirmation bias.

Understand the complexity and dynamics of group decision-making processes.

Identify and explain the various decision-making methods, including Vroom's model.

Recognize the ethical considerations and justice issues within group decision-making.

Definitions:

Costs

Costs generally refer to the expenditure required to achieve a specific objective, such as the money spent on goods, services, production, or projects.

Benefits

Advantages or perks, often provided by employers to employees, such as health insurance, retirement plans, and paid time off.

Deontological Theory

A moral philosophy that evaluates the ethics of an action based on the action's adherence to rules or duties, regardless of the outcome.

Ethical Conduct

Behaviors and practices that comply with moral principles and professional standards, often guiding individuals and businesses in acting with integrity and fairness.