In 2000,several Deaths and Car Wrecks Were Blamed on Firestone

question 73

Multiple Choice

In 2000,several deaths and car wrecks were blamed on Firestone tires,and sales of the tires declined rapidly as the media publicized these accidents.A large group of Firestone distributors ran a series of ads in which they confirmed their faith in the quality of the Firestone tires with such headlines as "I wouldn't let my children ride on any other tire but a Firestone." This is an illustration of efforts to:

• A) change the importance of beliefs about product attributes
• B) change beliefs about product attributes
• C) add new beliefs about product attributes
• D) reinforce current beliefs about product attributes
• E) discover consumer needs about product attributes

Acknowledge the contributions of foundational figures in psychology.

Understand the significance of the empirical approach in conducting psychological research.

Realize the critical role of skepticism in scientific inquiry within psychology.

Understand the concepts of different probability distributions including normal, uniform, binomial, and exponential distributions.