The Role of a Domestic Company That Sells to an Export

question 138

Multiple Choice

The role of a domestic company that sells to an export merchant is to:

• A) guide the marketing actions of the merchant as the goods are sold in foreign countries
• B) pay all transportation,warehousing,and marketing expenses
• C) sell only to that agent who resells the product in the foreign country without the aid or input of the original manufacturer
• D) broker a partnership agreement such as a joint venture
• E) dictate conditions of sale in foreign countries

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Definitions:

Marketer

A professional involved in identifying market opportunities, developing strategies, and creating and implementing marketing plans to promote products or services.

Experience Curve

The concept that costs decline and efficiency improves as a company gains more experience in production and operations over time.

Cost Reductions

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Exchange Rates

The value of one currency expressed in terms of another currency.