Once Marketing Managers Have Determined a Global Product and Promotion

question 26

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth
• B) exchange rates fluctuate
• C) of price discrimination
• D) there is a lack of mass-purchasing power
• E) advertising time on television is available for sale in all developed countries

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Definitions:

Normal Goods

Items for which demand increases as consumer income rises, showing a positive correlation between income and demand.

Law of Supply

A fundamental principle stating that, all else being equal, an increase in the price of a good will result in an increase in the quantity supplied.

Price-elasticity of Supply Coefficient

A numerical measure of how much the quantity supplied of a good responds to a change in its price.

Negative Sign

Generally represents an opposite direction of influence or a decrease in a mathematical or statistical context.