SCENARIOS Computer Sales

question 49

Multiple Choice

SCENARIOS
Computer Sales
A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers.
-Refer to Computer Sales.Dell is dedicated to entering the Japanese market.Company executives believe name recognition is the largest marketing issue.The first step in creating the international marketing mix should be:

• A) marketing research
• B) selecting the method of promotion
• C) creating a new product
• D) setting pricing policies
• E) determining distribution channels

Identify workforce participation trends among older adults and exceptions based on occupation.

Comprehend the role of self-efficacy in aging and its impact on older adults’ attitudes and behaviors.

Recognize the relationship between health, volunteering, and religious involvement in the well-being of older adults.

Explain the positivity effect and its influence on older adults’ memory and perception.

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Definitions:

Iconic Memory

A type of visual sensory memory that holds a brief snapshot of a scene that has just been perceived, lasting only a quarter of a second.

Chunking

A memory strategy that involves dividing information into smaller, manageable units or chunks to improve retention and recall.

Semantic Memory

A category of persistent memory tasked with the ability to remember words, notions, or numerals, vital for both language interpretation and application.

Explicit Memory

The conscious recall of facts and events, which can be intentionally retrieved and articulated.