SCENARIOS Computer Sales

question 156

Multiple Choice

SCENARIOS
Computer Sales
A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers.
-Refer to Boeing Co.The Boeing facility in China is only one branch of this huge organization.Boeing can be called a(n) :

• A) domestic trader
• B) cultural trader
• C) multinational corporation
• D) export agent
• E) localized corporation

Estimate the credit risk premium on corporate bonds in comparison to treasury bonds based on their yield to maturity and price.

Understand the concept of sovereign default and identify historical instances of such defaults.

Understand the concept and application of visual representation of data through charts.

Comprehend the process and options for importing, linking, and exporting data in Access.

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Definitions:

Ethical Screening

A practice used by investors to evaluate potential investments based on social, environmental, and ethical criteria.

Organizations

Structured groups of people who come together to meet a set of shared goals or fulfill a specific purpose, such as companies, charities, and governments.

Decisions

The act of making choices or conclusions after considering various alternatives and their potential outcomes.

Canadians

Citizens of Canada or pertaining to the country of Canada.