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Assume You Are the Marketing Manager for a Leading U

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Essay

Assume you are the marketing manager for a leading U.S.manufacturer of refrigeration equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct investment.Compare and contrast these two options and make a recommendation.


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Individuals who have registered for an account on Facebook, a widely used social networking platform, to connect, share content, and communicate with others.

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