Some Companies Find It Possible to Create Find a Successful

question 14

Multiple Choice

Some companies find it possible to create find a successful global marketing mix strategy through an altered communication strategy.Which of the following is an example of such a strategy?

• A) Because clothing is worn much longer between washings in some countries outside the United States,a clothing manufacturer had to create a more durable fabric for its line of work clothes.
• B) A bicycle manufacturer learned the same model of bicycle,which is promoted for leisure riding in the United States,is excellent for basic transportation in other countries.
• C) Goodyear developed specialized tires for Peruvian roads and weather conditions.
• D) Rubbermaid created different size dish drainers to meet the needs of consumers in different countries.
• E) Procter & Gamble developed telecommunication ties with Japanese companies.

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Definitions:

Weighted Average Cost

A method of calculating the average cost of inventory or cost of goods sold by weighting each item by its relevance or quantity.

Cost of Equity

The yield a business seeks to determine whether an investment fulfills its requirements for capital returns, frequently calculated through methods such as the Capital Asset Pricing Model (CAPM).

Face Value

The nominal value of a security stated by the issuer.

Cost of Equity

The return that investors expect for investing in a company's equity, reflecting the risk of the investment.