AFLAC Has Had to Ditch the AFLAC Duck in Its

question 168

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

• A) product substitution
• B) market differentiation
• C) message adaptation
• D) product invention
• E) product adaptation

Calculate average fixed manufacturing cost per unit produced.

Understand the concepts of variable costs and how they impact pricing and profit.

Calculate the total amount of fixed manufacturing cost incurred.

Calculate contribution margin per unit sold.

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Definitions:

Contract Negotiation

The process of mutually agreeing on the terms and conditions of a contract between two or more parties.

Authoritative Approach

A management style where leaders make decisions unilaterally and expect subordinates to follow without question.

Financial Situation

The status of the financial health of an individual, business, or organization, including assets, liabilities, and cash flow.

Attitude Of Management

the perspective, approach, and mindset of an organization's leadership towards employees, business practices, and organizational goals.