Once Marketing Managers Have Determined a Global Product and Promotion

question 26

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth
• B) exchange rates fluctuate
• C) of price discrimination
• D) there is a lack of mass-purchasing power
• E) advertising time on television is available for sale in all developed countries

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Definitions:

Extraction Cost

Extraction cost is the expense associated with removing raw materials or natural resources from the Earth, factoring in labor, energy, and technology requirements.

ITQs

Individual Transferable Quotas; regulatory tools used in fisheries management to control the total amount of fish that can be caught by allocating specific allowances to fishermen or companies.

Sockeye Salmon

A species of salmon found in the Pacific Ocean, known for its red flesh and high commercial value.