Coolsavings

question 57

Multiple Choice

Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting _____ is extremely difficult,and it is the most important factor for a company to understand.

• A) demographic trends
• B) economic trends
• C) legislative trends
• D) technological trends
• E) social trends

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Definitions:

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system, potentially leading to AIDS (Acquired Immunodeficiency Syndrome) if not treated.

Transmission

The process by which genetic or other information is passed from one entity to another.

Sex Characteristics

Traits that distinguish between males and females, including primary characteristics like reproductive organs and secondary characteristics like body hair.

Homophobia

Prejudice or discrimination against individuals who are gay or perceived to be gay, often rooted in fear or misunderstanding.