Which of the Following Events Has Had a Greater Effect

question 108

Multiple Choice

Which of the following events has had a greater effect on marketing than any other social change?

• A) the growing number of one-child families
• B) the increasing number of immigrants from Northern Europe
• C) the growing number of people on the Internet
• D) the increasing number of working women
• E) a growing number of people of retirement age who are continuing work

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Definitions:

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue contributes to fixed costs and profit.

Variable Costs

Variable costs that change in direct correlation with production output or sales figures, like labor costs and materials expenses.

Fixed Costs

Expenses that do not change in total despite fluctuations in the volume of goods or services produced or sold.

Flexible Budget

A budget that adjusts or varies with changes in the volume of activity, often used to provide more realistic performance comparisons.