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Marketers Can Control the External Environment in Which Their Organizations

question 138

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Marketers can control the external environment in which their organizations operate.


Definitions:

Stimulus

Any event or situation that evokes a response from an organism in psychology and biology.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables change together, but does not imply causation.

Ranges

The difference between the highest and lowest values in a set of data or the span across which something varies.

Heredity

The genetic transmission of traits from parents to offspring.

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