Marketers Can Best Reach Generation Y Members Through Television and Magazine

question 75

True/False

Marketers can best reach Generation Y members through television and magazine advertising.

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Definitions:

Visual Cliff

An experimental apparatus used to measure infants' perception of depth and their ability to assess danger.

Bridge

A structure built to span physical obstacles without closing the way underneath such as a body of water, valley, or road, for the purpose of providing passage over the obstacle.

Depth Perception

The ability to perceive the distance of objects in three dimensions.

Visual Cliff

An experimental apparatus used to study perception of depth and fear of falling in infants, illustrating their ability to perceive depth.