What Is Apparently the Most Difficult External Variable for Marketing

question 87

Multiple Choice

What is apparently the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans?

• A) technology
• B) social
• C) demography
• D) competition
• E) economic conditions

---

Definitions:

Financial Crisis

A situation where the value of financial institutions or assets drops significantly, often leading to panic and economic downturn.

Correctional Costs

Correctional costs refer to the expenses involved in operating the criminal justice system, particularly those related to incarceration, rehabilitation, and supervision of offenders.

Jim Crow Laws

Laws that enforced racial segregation and discrimination against African Americans, primarily in the Southern United States, from the late 19th century into the 20th century.

Southern Strategy

A political strategy that involved the Republican Party appealing to the racism against African Americans inherent in the southern United States to gain political support.