Ruth Is a Mother of Two,loves to Travel,is a Member

question 29

Multiple Choice

Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.Ruth has a:

• A) component lifestyle
• B) demographically-oriented lifestyle
• C) multicultural demography
• D) fragmented market orientation
• E) segmented buying process

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Definitions:

Colostomy

A surgical procedure that involves creating an opening in the abdominal wall for the colon, allowing diversion of fecal matter.

Sexual Activity

Behaviors involving the genital organs that aim to derive sexual pleasure or reproduction.

Body Image

An individual's perception of their physical self and the thoughts and feelings, positive, negative, or both, which result from that perception.

Sexually Transmitted Infections

Infections that are primarily spread through sexual contact.