You Are a Marketing Consultant to a Firm Who Would

question 171

Multiple Choice

You are a marketing consultant to a firm who would like to target members of Generation X.Your advice is for them to:

• A) emphasize freedom from work and commitment
• B) develop a personal service that will appeal to these time-poor consumers
• C) avoid topics dealing with materialistic possessions
• D) emphasize the baby boom culture
• E) clearly state to the audience that Generation X is the intended target of all marketing communications

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Definitions:

Margin Of Safety Percentage

A financial metric that indicates the degree to which a business's sales can decline before it reaches the break-even point.

Net Operating Income

A financial metric that calculates a company's operational profit by subtracting operating expenses from operating revenues.

Operating Income

Earnings before interest and taxes (EBIT), an indicator of a company's profitability from its core business activities, excluding non-operating income and expenses.

Break-even Point

The point at which total revenue equals total costs and expenses, resulting in neither profit nor loss.