Marketing Managers Create a Marketing Mix of Product,place,promotion,and Price Strategies

question 106

Essay

Marketing managers create a marketing mix of product,place,promotion,and price strategies aimed at a target market.While managers can control the mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

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Definitions:

Career Change

The process of transitioning from one occupation or professional path to another, often involving training or education in a new field.

Social Class

A division of a society based on social and economic status, influencing individuals' lives, opportunities, and access to resources.

Social Mobility

Shift of individuals, households, or groups across various positions within a societal hierarchy or class system.

Socioeconomic Status

An indicator of a person's or household's place within societal and economic rankings, determined by factors such as income, level of education, and job type.