There Are Three General Categories of Federal Laws That Affect

question 16

Essay

There are three general categories of Federal laws that affect marketing.They are: (1)regulation of the competitive environment,(2)regulation of pricing practices,and (3)control of false advertising.Name and briefly describe one federal law that has been created for each category.

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Definitions:

Target Customer Segment

A distinct segment of the marketplace that a corporation directs its offerings towards.

Profit To Distributors

The financial gain that distributors achieve from selling products after accounting for their cost of goods sold and operating expenses.

Production Era

A period in business thought where the main focus was on manufacturing efficiency and product output, with little attention to the consumer.

Marketing Concept

A business philosophy that holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value.