Marketing Plans Should Be Written to Do All of the Following

question 145

Multiple Choice

Marketing plans should be written to do all of the following EXCEPT:

• A) compare actual and expected performance
• B) provide clearly stated activities
• C) create common goals for employees to work toward
• D) allow managers to enter the marketplace with an awareness of possibilities and problems
• E) control the elements of the external marketing environment

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Definitions:

Hypothetical

An imagined situation or scenario often used for discussion or to illustrate a point.

Treatment

The process of providing medical care or therapy to address a health issue or injury.

Injuries

Physical harm or damage to a person's body caused by an accident or violence.

Leading

In legal context, a method of questioning witnesses that suggest the desired answer, often through the inquiry itself and typically disallowed in direct examination.