Yuengling Is the Oldest Brewery in the United States

question 108

Multiple Choice

Yuengling is the oldest brewery in the United States.It was founded in 1827 in a time when small breweries dotted the nation.It has survived by severely limiting sales of the beer and creating a mystique about the brand.In areas,where the beer is sold,its brand name is used the same as Kleenex is used by many to represent all types of tissues.Its competitors all wanted to expand their markets.Yuengling's strategy was "To do nothing." For over 170 years,this strategy has given the brewery a:

• A) brand name strategy
• B) niche competitive advantage
• C) price differentiation advantage
• D) marketing competitive advantage
• E) sustainable competitive advantage

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