American Express Offers Customers a Cobaltcard,a Pre-Loaded Credit Card,to Thirteen-

question 21

Multiple Choice

American Express offers customers a Cobaltcard,a pre-loaded credit card,to thirteen- to twenty-two-year olds looking to make on-line purchases.While American Express had previously supplied credit cards only to many adults,this was a market that was not being served.The Cobaltcard program is an example of a _____ strategy.

• A) market development
• B) product development
• C) market penetration
• D) product penetration
• E) divestment

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Definitions:

Outside Diameter

The external measurement across a circular or cylindrical object.

Diametral Pitch

A unit of measurement used in the specification of gears, representing the ratio of the number of teeth to the pitch diameter.

Pitch Diameter

The diameter of an imaginary cylinder where the thread width equals the spaces between threads, crucial for screw thread interchangeability.

Working Drawings

Detailed drawings that provide the specifications required to manufacture or construct a project, including dimensions, materials, and processes.