Shortly After the Start of the New Century,Wrigley,the Largest Chewing

question 105

Multiple Choice

Shortly after the start of the new century,Wrigley,the largest chewing gum manufacturer in the world,bid $12 billion for Hershey chocolate.Wrigley was unable to acquire Hershey,but its acquisition attempt would have expanded Wrigley's product lines to include many forms of baking and eating chocolate.Since Wrigley did not produce any chocolate at the time of the takeover bid,this acquisition would an example of:

• A) divestment
• B) segment development
• C) target marketing
• D) diversification
• E) directed growth

---

Definitions:

Cross-Cultural Agreement

The consensus or similarity in opinions, practices, or attitudes among people from different cultural backgrounds.

Schemas

Cognitive structures that organize knowledge, beliefs, and expectations, influencing perception, memory, and behavior.

Construals

The way in which people perceive, comprehend, and interpret the world around them.

Interdependent

Mutually reliant on each other; situations or relationships where the parties involved affect and are affected by one another.