A(n)_____ Describes and Estimates the Size and Sales Potential of Market

question 55

Multiple Choice

A(n) _____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

• A) marketing orientation
• B) environmental scan
• C) marketing mix audit
• D) target market strategy
• E) market opportunity analysis

---

Definitions:

Unconditional Positive Regard

An accepting and non-judgmental form of affection and respect, regardless of a person's behavior or beliefs.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing empathy, personal growth, and the inherent goodness of individuals.

Total Acceptance

Unconditional positive regard and acceptance of an individual, regardless of their actions or beliefs.

Humanistic Theorists

Scholars and psychologists who focus on individual potential and stress the importance of growth and self-actualization.