Making Sure Products Are Available When and Where Customers Want

question 60

Multiple Choice

Making sure products are available when and where customers want them is the job of which element of the marketing mix?

• A) advertising strategies
• B) production strategies
• C) product strategies
• D) promotion strategies
• E) distribution strategies

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Definitions:

Intracellular Antigens

Molecules located within cells that, when recognized as foreign by the immune system, can trigger an immune response.

Cell-Mediated Immunity

A type of immune reaction that is independent of antibodies, instead relying on the activation of phagocytes, antigen-specific cytotoxic T-lymphocytes, and the secretion of diverse cytokines when reacting to an antigen.

Antibody-Mediated Immunity

A type of adaptive immunity where B cells produce antibodies that target and neutralize foreign pathogens.

Histamine

A compound involved in local immune responses, as well as regulating physiological functions in the gut and acting as a neurotransmitter.