An Essential Part of Marketing Strategy Is Target Market Strategy

question 141

Essay

An essential part of marketing strategy is target market strategy.Selection of target market(s)drives marketing objectives and selection of the marketing mix (the four Ps).What are the three general strategies for selecting target markets?

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Definitions:

Emotional Support

Assistance provided through empathy, concern, affection, and interest in helping an individual cope with stress and emotional challenges.

Happily Married Couples

Partners in a marital union who experience and report higher levels of satisfaction, commitment, and mutual respect within their relationship.

Romantic Love

A complex emotional and physiological experience, typically involving attraction, attachment, and idealization of another person.

Merchandise Inventory

Goods held by a company for the purpose of resale to customers in the regular course of business.