Shoppers at an Ingles Supermarket Can Request Smart Partner Cards

question 28

Multiple Choice

Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.By instituting the Smart Partner program to help local schools,Ingles has shown a _____ orientation.

• A) societal marketing
• B) supplier
• C) sales
• D) production
• E) philanthropic

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Definitions:

Social Media

Digital platforms that enable users to create, share content, and participate in social networking.

Channel Plan

A strategy that outlines the selection of the most effective communication channels to reach a specific target audience with a marketing message.

Social Media Strategy

A plan of action designed to achieve particular goals through the use of social media platforms.

Target Audience

A specific group of consumers identified as the intended recipients of an advertising campaign, product, or service, based on various demographic and psychographic factors.