Shoppers at an Ingles Supermarket Can Request Smart Partner Cards

question 8

Multiple Choice

Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.Ingles uses the Smart Partner cards as a part of its:

• A) commitment selling
• B) transaction marketing
• C) retailer-customer synergy
• D) marketing engineering
• E) relationship marketing

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Definitions:

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various media channels.

Common Sense

Sound practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge in a manner that is shared by (common to) nearly all people.

Tradition

The transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.

Status Quo

The existing state of affairs, especially regarding social or political issues.