A Marketing-Oriented Firm Defines Its Business in Terms of the Benefits

question 58

True/False

A marketing-oriented firm defines its business in terms of the benefits it offers to its customers.

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Definitions:

Scores

Numerical values assigned to represent the performance, achievement, or characteristics of individuals or items.

Z Scores

Standardized scores that indicate the number of standard deviations a data point is from the mean of its distribution.

Mean

The arithmetic average of a set of numbers, calculated by adding all the values together and dividing by the number of values.

Distribution

The way in which values of a variable or frequencies of outcomes are spread out or dispersed over a range of values.