Marketers Interested in Offering Customer Value Can

question 104

Multiple Choice

Marketers interested in offering customer value can:

• A) offer products that perform
• B) give consumer more than they expect
• C) offer organization-wide commitment to service and after-the-sale support
• D) avoid unrealistic pricing
• E) do all of these

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Definitions:

Distal Stimulus

An object or event in the external world that provides information to the sensory organs.

Bottom-Up Processing

A cognitive process in which perception starts with an input from the environment, leading to the integration of the features of the stimulus into a cohesive whole.

Motivational States

Internal conditions that activate behavior towards a goal or push for satisfaction of a need.

Appetitive Stimulus

A pleasant or desirable stimulus that an organism is drawn towards or seeks out, often used in the context of behavior reinforcement.